Mind the cover but read the book
Read time 4 minutes
Nowadays it’s easy to get confused by shiny appearance. The same happens when you’re looking for a UX designer (or product designer) for your project. The word "design" alone makes you imagine a Figma ninja who creates fancy visuals. Not speaking of millions of lookalike portfolios focusing on the visual part of the job. Still it’s the invisible part that makes some designers good and some less in the long run. I’ll try to highlight UX designer’s qualities and activities that can add to a project success years ahead.