Natalia Peshkova
User Experience & Digital Product Design
I analyze the experience people have with your website, app or digital service and help you improve it. I focus on complex content-heavy websites and apps.
People use your product for a reason. Once they cannot accomplish an important task while using it, they get frustrated. If they leave, it’s difficult to bring them back. As a result, you might experience problems with:
- product adoption
- customer retention
- lead generation
- conversion etc.
This is what I previously worked on:
- corporate or small business websites (public, commercial, non-profit)
- b2b web-based or native application
- b2c web-based or mobile application
What can I help you with?
What can I help you with?
Information Architecture OptimizationDo users get lost, fail to find valuable information or complete a task on your website? Poor information architecture is the most common underlying cause of many experience problems. Improving it may enormously help your customers and you.
UX ReviewYour website or app doesn’t work the way it should for you and your customers. You’re not sure why. UX review can help you estimate the necessity and scope of the redesign and uncover design improvements with the optimal benefit-cost ratio.
Research + Design (on demand)You’re looking for a long-term collaboration with a freelance UX designer? I’d be happy to support you and your team remotely or onsite in Berlin.
Previous work
Previous work
mkk
Product: Public healthcare provider's website
Activities: UX analysis, Object-oriented Design, Card sorting, Information Architecture Optimization, Wireframing
Activities: UX analysis, Object-oriented Design, Card sorting, Information Architecture Optimization, Wireframing
Smart InsurTech
Product: Data management platform for insurance brokers
Activities: User research, Product design, Prototyping, Testing, Design system
Activities: User research, Product design, Prototyping, Testing, Design system
Pons Langenscheidt
Product: Native app for language learning
Activities: Market & Desk Research, Information Architecture, Interaction Design, UX & UI Design
Activities: Market & Desk Research, Information Architecture, Interaction Design, UX & UI Design
Cadus
Product: NGO Website
Activities: Desk Research, UX Design, Visual Branding
Activities: Desk Research, UX Design, Visual Branding
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I worked with Natasha for over a year and I definitely recommend her. As a UX allrounder she is a great added value to every product team.
Whatever time frame given, I spend bigger part of it researching, analysing and thinking. This results in a no-fluff domain-driven realistic design that developers can implement. Although I work intuitively adapting methods and frameworks to the project needs, I normally do at least two of the following tasks:
- research and analysis — to get the idea of what needs to be solved
- planning — to define what’s important and what’s doable
- design and testing — to arrive at solution optimal for you, your team and your customers
Yes, I do. I have been speaking German for over 13 years. I interviewed colleagues, stakeholders, customers and users in German. German is the main language spoken in the companies I work with. Feel free to contact me in German, too!