Big transformation through 3 small fixes
Due to limited resources and technical constraints of the website we had to narrow down the scope to 2 pages directly impacting donations.
To draw user’s attention to donations, we’ve simplified the navigation bar.
Home page had to be visually appealing and easily scannable for visitors, so we made important details more visually obvious, removed irrelevant content and optimized copy to make it tell Cadus’ story.
Donation page was the most challenging as we couldn’t change the donation form provided as external service, so we made the texts donor-centric to emphasize their impact in helping those in need.